BRANDI ANDERSON
Performance Marketing Strategist
If Brandi Anderson wasn’t crafting marketing strategies for her clients, she’d be an FBI agent — well, maybe. While the idea of assuming a secret identity to investigate covert operations is super appealing, her penchant for chatting up strangers would blow her cover. Though she is able to do the same thing with data, with a little less danger.
That natural inclination to connect with others does, however, serve Brandi well as Push Consulting’s Performance Marketing Strategist. She has a unique talent for developing strong, collaborative relationships – with her clients, her team and her partners — and getting everyone working toward the same goals.
Brandi spent 14 years in account management before she moved into performance marketing. While she continues to nurture those client and team relationships, her career has evolved from brand building to brand engagement, from consumer sentiment to consumer action. You could summarize her current role as helping brands communicate their message in a way that motivates the consumer to act.
Having access to an ever-expanding world of information and insight about potential consumers is one of the things Brandi finds most exciting about her job. While translating monumental amounts of data can seem daunting to some, Brandi gets a natural high from it, taking pains to analyze and break down the metrics in ways her clients can both understand and act on.
The collaborative aspects of Brandi’s job are what drives her — working with talented people, sharing insight, building bridges of understanding and achieving a common goal. So, it’s no wonder she’s attracted to politics. A few years back, she ran for a local office — which she claims is the craziest thing she’s ever done, and her husband agrees — but now focuses on addressing local issues through ballot initiatives.
Jennifer Tapia
Media Director
Jennifer Tapia is Competitive (yes, that’s an intentional capital “C”), which works out beautifully for her clients. As PUSH Consulting’s Media Director, Jenn plans media strategy, and she also negotiates, buys and places both traditional and digital media — all with the goal of winning for her clients.
Jenn started her marketing career as an account coordinator, but natural curiosity and a desire for more challenge drove her to production management and then media buying. During her 15-year career, she’s had a front row seat as the industry moved from traditional print and broadcast to its current focus on digital media. One of the biggest perks of this transition: data. Jenn delights in monitoring media channels, constantly analyzing, optimizing and adjusting based on what the numbers tell her. And she’s really good with numbers.
Jenn is currently responsible for media buys in 25+ markets - think Facebook, LinkedIn, Instagram, YouTube, Hulu, digital banners, TV, radio, print, outdoor, and whatever the next thing is. She listens, takes notes and learns from every proposal, arming herself with market insight and strategy that enables her to build the best possible program for each client.
Informed by data, fueled by a challenge and armed with a quick mind, an efficient approach and a desire to know the angles better than anyone else, Jenn builds campaigns that deliver results for her clients. Her results are so impressive Facebook did a case study on one of her college enrollment campaigns in 2016 that exceeded the goal by 192%. (True story, ask her about it sometime.)
When she isn’t developing strategic media plans for her clients, Jenn loves to fish (which she excels at) and golf (at which she tries hard). Not surprisingly, she doesn’t park her competitive nature on shore. She and her husband compete in bass fishing tournaments, requiring very fast boats, safety helmets and a sixth sense for fish location. Jenn does manage to kick back just a bit at country music concerts with her tribe of girlfriends and on frequent camping trips in the Sierra Nevada with her husband, two young children and the world’s most spoiled Boston Terrier, Paco.